UX Design is the primary differentiator in Zoom.
In December 2019, Zoom had only 10 million daily meeting participants.
In March 2020, Zoom had 200 million daily meeting participants
In April 2020, No. of daily meeting participants had grown by 30x. i.e 300 million
How did Product Managers of Zoom design the application so that there is no disruption of service when there is a surge in demand?
Should Product Managers think of designing to scale?
Why Zoom’s adoption rate is faster than MS Teams or Google meet?
- Zoom’s simple UX Design vs MS Teams’ complex UX.
- Zoom avoided user irritation by avoiding the mess to Join, Leave, Rejoin
- Easy onboarding experience and no mandatory need for Google account or Microsoft account
- High Video quality based on local network speed and demand
- Video first strategy
- Free 40 minute time limit
- Zoom accepted security and vulnerability issues and took the responsibility to fix them with a 90-day plan. https://blog.zoom.us/ceo-report-90-days-done-whats-next-for-zoom/
Takeaways: Product Managers must design for scaling and also take ownership of issues and fix it.
Want to uplift Product Strategy and UX Design skills, Join us now.
Our Product Management Course covers the following topics from UX design:
- Design Thinking
- Problem Definition – Point of View Technique
- Double Diamond Method
- Product Discovery
- HMW : How might we Questions Technique to trigger the Ideation?
- Disruptive Innovation
- Application of Behavioral Economics in UX Design
- Choice Architecture
- Nudge
- Hooked Model – How to build habit-forming products?
- Laws of Gestalt – Visual Psychology
- Colour Psychology