Product Strategy and Product Marketing are the key activities to be successful in Product Management.
Product managers with engineering backgrounds have software development and technical aspects as strength areas. Hence, these product managers are operationally very effective. They are awesome at working with scrum teams and other agile product development aspects.
However, “Operational effectiveness is not a strategy”. – Michael Porter
The objective of product strategy is to deliver superior value for your customers as compared to your competition.
“Create wealth for the company by creating value for the customer”
Let’s understand – What are the strategic aspects of Product Management?
- Identifying who is the target customer and what are the problems your product should be solving?
- What is the value proposition that your product will be offering?
- Identifying –who is the competitor and what is their differentiator? Why do customers buy and use your competitor’s products?
- What differentiators and unique values can be offered so that customers choose to use your product over the competition?
- What is your strategy to compete and outflank the competition?
- Understand the consumer behaviours very deeply and identify what is the internal need and trigger for which customers use your software and are willing to pay?
- Understand the 360-degree perspective – Demographics, geographics, psychographics and behaviour of consumers.
- Study various external factors like political, legal, economical, technological and social factors that impact product decisions.
- Define the product strategy that can offer customer value and is profitable for your organization.
- What are the different Product monetization strategies?
- GTM strategy for positioning the product with the right message to the right customer at the right price and at the right time.
- How will you innovate continuously and build new products and features?
- How to create multiple products based on the needs of different personas?
- How will you do portfolio planning?
- What channels will you use to reach your target customers?
At Rebel Learning house, we are committed to training product managers and leaders in software development and giving them holistic knowledge of all three aspects of product management.
- Business Strategy
- Design
- Technology
Software Product Management -Triad
We see a gap in software companies today where product managers are product experts and technology experts, but they lack market expertise and are not focused on customer problems, rather they are more focused on solutions.
We bridge this gap by training product managers, project managers, program managers and business/product analysts.
If you want to know more about us, Let’s meet @rahul.vtc@gmail.com
Our differentiator:
- The training method is in a case study format
- Experiential learning by giving hands-on exercises to participants
- The trainers have combined Industry experience of more than 40 years in product strategy, product management and product marketing
Regards,
Rahul Narsinghani
Mob: +91- 8600107504
Email: rahul.vtc@gmail.com
Want to uplift your product strategy skills, join our online product management course now.