How can Leader Companies and MNCs prevent Disruption?
Disruption is Constant and certain if one fails to adopt to new market trends. Constant Innovation is required to sustain the leadership position in the Market.
One of the most consistent patterns is the failure of leading companies to stay at the top when technologies or markets change. The companies that were leaders are disrupted by start-ups. Here are a few examples:
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Kodak lost to Fujifilm and the Digital camera industry.
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Nokia lost to Samsung.
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IBM dominated the mainframe market but missed by years the emergence of minicomputers by years
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Digital Equipment dominated the mini-computer market but missed the personal computing market.
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Google disrupted Yahoo in search, email service, and Information market.
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Salesforce disrupted Siebel in the CRM market.
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In 2018, in India, Zerodha disrupted traditional stockbrokers like Motilal Oaswal, Sharekhan, ICICI securities, HDFC securities and others and is at No.1 today.
What went wrong with leading companies? Why do bad things happen to good companies?
Why is Disruption common with MNCs?
There are many reasons, we will highlight very few in this article:
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The product managers were busy serving the existing market and existing customers.
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They missed spotting the new opportunities that were thrown by external factors and allowed the startups to disrupt them.
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They missed innovating and creating new products rather they were occupied with the betterment and improvement of existing products.
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They missed observing the behavioural change in the customers and change in the needs of the new customers. The needs of GenZ and Millenials are very different from the previous generations of customers.
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They missed spotting the needs of non-consumers and that is where start-ups got an opportunity to offer innovations to these non-consumers and gradually win the mainstream market. That brings revolution to the industry.
At Rebel Learning house, We are experts and specialize in the Product management domain. We are in the business of training product management and product development team leaders so that they can Innovate and create customer-centric products.
Learn Disruptive Innovation and How to create Disruptive Products with our Product Management Training.
Our differentiator:
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The training method is in a case study format
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Experiential learning by giving hands-on exercises to participants
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The trainers have combined Industry experience of more than 40 years in product strategy, product management and product marketing
Let’s meet to learn more!
Rahul Narsinghani
Contact @ rahul.vtc@gmail.com
Mobile: +91 -8600107504
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