Product Management focus on Outcome over Output.
Product Management focus on Customer value and not on features.
The role of Product Managers is to solve the problems of their customers. Hence, it is important to focus on the outcome of each feature that is to be added to the product backlog. The product manager needs to prioritize outcomes and not features.
Outcomes are Increasing the User adoption rate, user engagement or retention rate.
Output can be no. of user stories & features delivered, no. of defects fixed.
The outcome is the impact to the customer’s problems and increase in customer value.
The output is measured by Project managers and it is needed to ensure the delivery is on time and mitigate any risks in the product development phase.
If Product Management focuses on output over the outcome, then there is this problem of feature factory. Features are built but customer value is missing. Hence, Product Management focus on Outcome over output.
We, at Rebel Learning House, we train product management and product delivery teams. We see a gap in software companies today that, product managers are product experts and technology experts, but they lack market expertise and are not focused on customer problems rather they are more focused on solutions.
We bridge this gap by training product managers, project managers, program managers and business/product analysts.
Our differentiator:
- The training method is in a case study format
- Experiential learning by giving hands-on exercises to participants
- The trainers have combined Industry experience of more than 40 years in product strategy, product management and product marketing
Let’s meet to know more
If you want to join our Online Product Management course, Join Now.
Regards,
Rahul Narsinghani
Rebel Learning House
Mob: 8600107504
Email – rahul.vtc@gmail.com