Rahul Narsinghani The 7-steps of a good Go-to-Market strategy are: 1. Target audience2. Value propositions3. Messaging4. GTM Team5. Demand Generation6. Marketing Mix7. Price The Mini-CEO is responsible for the Go-To-Market strategy. As an engineer working on the technical leg of the tripod – equip yourself with the knowledge of business strategy.That is the path to a Mini-CEO and CEO. Think about … Read more
Want to Learn Product Strategy? Product Strategy UX Design Technology These are the three pillars of Product Management. Software Product Management is like a tripod.On the top of the tripod is the Software Product Manager.A Software Product Manager is a Mini-CEO.The three legs of the tripod are – Technical, Design, and Business Strategy.A Software Product … Read more
Brian Chesky’s decision is perfect and wise to include Product marketing activities in the scope for Product Managers. This decision from Airbnb’s co-founder will transform the Product Management role and will give it the right direction to perform more strategic activities. Positioning is the perception of a product in the minds … Read more
Continuous Innovation and bringing new products is the recommended competition strategy for Leader companies. Reference Book: Marketing Warfare by Al Ries & Jack Trout When Salesforce launched CRM on-demand product in 1999, it was ignored by Siebel, the market leader. Siebel was offering CRM on-premise to Large enterprises only and due to high cost, small … Read more
The Product Management Challenge is that Strategy is taking a back seat. Product Strategy skills are missing in Product Management. Software Product management is a triad and has three pillars: Business Strategy Product Design Technology There is a heavy demand for product managers in the software industry in India. But, the challenge is a lack of … Read more
Programmers are artists and are not different, they are siblings. Good programmers create a beautiful piece of software and artists create beautiful art- paintings, sculptors, books, embroidery or any other artwork Empathy is the most common trait in both of them, they understand the emotions of the users, the programmers think of users before designing a … Read more
Product Strategy & Product Marketing are central activities in Product Management. Product Management Role is most enjoyed when you dive deep in it and perform Strategic activities and marketing activities. Product management is one of the hottest skills in the software industry today and there is a high demand for good product managers. There are … Read more
Product Management focus on Outcome over Output.Product Management focus on Customer value and not on features. The role of Product Managers is to solve the problems of their customers. Hence, it is important to focus on the outcome of each feature that is to be added to the product backlog. The product manager needs to prioritize … Read more
Product managers make good CEOs. There are four leaders in the world today who have grown from the Product manager level to the CEO of an organization. These are: Sundar Pichai Satya Nadella Marissa Mayer Susan Wojcicki Let’s understand what traits are common to becoming a successful CEO and a successful Product Manager. The traits … Read more
How can Leader Companies and MNCs prevent Disruption? Disruption is Constant and certain if one fails to adopt to new market trends. Constant Innovation is required to sustain the leadership position in the Market.One of the most consistent patterns is the failure of leading companies to stay at the top when technologies or markets change. … Read more