Rahul Narsinghani 
Product Strategy is the key to building Great Products. The truth is every Business is a War and the primary objective of the product strategy is to deliver superior customer value than your competitors can. Do you know Why did Amazon enter India in 2013 and not before that? In 2007, Flipkart pioneered online selling in India. The … Read more
Five Nobel Prizes in economics have been given for research done in Behavioural Economics. Behavioural Economics is the study of decision-making. How to use concepts of Behavioural Economics in UX design? Using methods from psychology, sociology, neurology, and economics, behavioural economics sheds light on the most fundamental activity of life: the decision-making process. Amazon, FB, YT, Google, … Read more
UX Design is the key differentiator in Great Products. E.g: Zerodha & Apple An old 1950’s car model was purely functional with no regard for aesthetics whereas new models are functionally superior and aesthetically designed.An old 1990’s mobile phone was functional with no regard for aesthetics. It was bulky like a walky-talky, hanging by the belt on … Read more
What is the Product Strategy of CRED? Want to Learn Product strategy with a CRED case study?Many entrepreneurs have a perpetual urge to search for a new business idea. They are continuously moving from one venture to another. We call them serial entrepreneurs. They have a permanent filter on their cornea that spots and scans … Read more
UX Design is the primary differentiator in Zoom. In December 2019, Zoom had only 10 million daily meeting participants. In March 2020, Zoom had 200 million daily meeting participantsIn April 2020, No. of daily meeting participants had grown by 30x. i.e 300 millionHow did Product Managers of Zoom design the application so that there is … Read more
Product MindsetThere are many minds involved while building a Software product. Let’s talk about the four minds of the Software world. 1. Product Manager’s mind2. UX Designer’s mind3. Engineer’s mind 4. Customers The first three minds; the PM’s, UX designer’s and Engineers’ minds operate within an organization and the customers mind operates outside an organization. The … Read more
“Every Problem is an opportunity in disguise.” Today, consumer and business problems are solved using technology products. Every product that we use is solving a specific problem. Identifying a problem and then building a Solution in collaboration with engineering is the core job of the Product Manager. Spotting Problems as opportunity is the most important … Read more
Product Strategy & Problem definition Consumer behaviour Analysis & User Research Competition Analysis Product Design – UX Design Product Development Product Marketing & Promotion
Learn Product Portfolio Planning with our Product Management Course In 2005, Amazon launched Prime video-on-demand service as a new product extension. This is an unrelated product to its core business of e-commerce. In this blog, let us understand Amazon’s strategy of connecting video streaming services to the e-commerce business. Video streaming is an entertainment business whereas … Read more
There are two worlds of every Organisation. One is the Outside World and the other is an Internal world. The outside world comprises Customers, Market, Competitors, Government, social, economic and technological factors that impact the business. The internal world of the Organisation comprises Engineering, Design, Marketing, Sales, Customer Support, Finance and Management Teams. The role of … Read more