Product Strategy for entering the market. While entering the market with a new product or as a new player in the existing market, should you adopt a narrow product Line or broad Product line strategy with a suite of product portfolio? Here are a few examples: Jeff Bezos started Amazon by selling books online and gradually grew … Read more
Product Strategy to Target customer segments with narrow product lines compared to Broad product lines. As kids, we have all conducted this experiment of burning a paper with the magnifying lens with the help of Sun rays focusing on a specific area on the Paper. The narrower the focus, the faster the paper burns. Similarly, to enter … Read more
Great Products are built by Great Execution Team.As a Product Leader, your role is to bring a shared understanding of customer problems to the scrum team. The success of the product lies in the execution of the team. This blog is about working with scrum teams so that you enable them to create great products. … Read more
Software product management is a triad and has three fundamental pillars: Business strategy Technology Design Then, what is Behavioral Economics? Behavioural Economics is the subject of understanding the psychology behind human decision-making. Economists believe that Humans make decisions rationally from the logical mind. However, the truth is Humans make decisions emotionally or instinctively.Gad Saad, Marketing … Read more
Uplift Product Strategy skills to move up in a Product Management career.There are two aspects of product management: Strategic aspects – The product manager understands the targeted customer and identifies the problems to be solved for a specific customer segment. The product manager does market research, analyzes customer behaviour, and analyses competitors trying to solve … Read more
Problem Thinking Approach for Product ManagersLet’s understand through a short case study. Here is a problem at the local Kirana store.Kirana Wala is digitally transformed and has started accepting digital payment via UPI, Paytm, Phone pe and Google Pay. But the real problem is some customers created fake screenshots and manipulated the payment receipts using the … Read more