As a Product Manager, why should you learn Consumer behaviour analysis?
Here is a case study of Zepto. How was Zepto born?
Aadit Palicha and Kaivalya Vohra founded Zepto in April 2021, at age 19. Zepto is a 10-minute grocery delivery application. However, before founding Zepto, Aadit had built a mobile application called GoPool. It was used by Parents in Dubai to carpool for dropping their kids at school. Aadit founded GoPool at age 17. However, it did not involve any payments so it was not a success.
In 2020, when coronavirus created havoc and confined humans to their homes. They found Kirana Mart to deliver groceries. However, it was not successful and they shut it down. But, they did analyze consumer behaviour using Kiran mart and reached the insights:
- If the order was delivered within 45 to 60 minutes, those customers repeated the order 20% of the time.
- If the order was delivered within 20 – 30 minutes, those customers repeated the order 50% of the time.
Aadit and Kaivalya spotted the customer behaviour patterns and decided that if the orders are delivered within 10 to 20 minutes, then the customers are retained 80% of the time.
They founded Zepto to deliver groceries within 10 minutes and are going to disrupt the Industry.
Three lessons:
- A product manager must analyze consumer behaviour thoroughly to build great products.
- Consumer behaviour analysis is at the centre of Product Management.
- Observe Consumer behaviour and spot the patterns and opportunities that can be capitalized upon.
If you want to learn Consumer Behaviour analysis, Join our online product management course now.
If you want us to train your Product Management and product delivery team at your company, contact us @ rahul.vtc@gmail.com