Where do Product Managers spend their Time?
In Product Management and Life, Time is most valuable. We must spend it wisely on strategic activities and technical activities. There has to be the right balance of both activities in Product Management.
One of the biggest challenges in Product Management is that 90% of the time is spent on product development activities working with engineers. So, the product managers take decisions that are technology driven and are not aligned with customer needs.
Market-driven mindset, customer-centricity and product mindset are missing in this style of product management.
The right way of Product Management is to spend sufficient time understanding the target customer, Market research activities, analyzing competitors and then defining a product roadmap to outwit the competitors and a roadmap that is aligned with customer needs & problems.
Hence, it is significantly important for product managers to retrospect and evaluates –
How much time are we spending on Market research, understanding customer needs & problems, and Analyzing competitors vs How much time is spent internally working with technology teams?
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