Product Strategy comprises 70 % of the Product Management Framework. However, Product Managers are spending more than 90% of their time on Technical and operational activities.
If Product Managers spend more time on Strategic activities, then Customer-centric products are built.
In 2018, Mckinsey Product Management Index highlighted the typical time spent by Product Managers on various activities.
The results were:
- Product Managers spend 60% of their time on Technical Activities
- Only 30% of the time is spent on Business Strategy
In 2019, Pragmatic Institute’s Annual Product Management and Product Marketing Survey also highlighted the same results:
- Product Managers spent only 27% of their time on Strategic activities and 73% of their time is spent on Technical activities.
In Software Product Management does Product strategy take a back seat?
Technical Skills are awesome, but what does it take to go from good to great?
More time on Technical activities leads to
- Engineering driven Products
- Low customer satisfaction
More time on Strategy & Analysis leads to
- Customer-centric Products
- High Customer Satisfaction
To be a successful Product Manager, Technical skills alone won’t suffice.
“A successful Product Manager is a Business Strategist first and a Technologist next”
At Rebel Learning House, We have designed the Product Management course to train young tech professionals and transition them into Product Leaders who can think, act and succeed strategically.
Our Focus is to uplift their Product Strategy capabilities so that they make customer-centric products.
Here is the Complete Product Management Framework that we cover in our Product Management Course.
Our Competitive Advantages are:
- Harvard Business School case-study-based training
- The cost of the Training is only INR 19,999/
- Duration is only 1 week
- Product Management Trainers have combined professional experience of more than 40 years in Product Strategy, Product Management and Product Marketing.
- The Trainers also have 10+ years in Academics and Product Management Training.
- We cover the vast domain of Product Management and include all the topics like Behavior Driven Design and concepts of Choice Architecture, Nudge and Behavioral Economics.
If you want us to train the product management and product development team at your company, please contact us @ rahul.vtc@gmail.com