The 7-steps of a good Go-to-Market strategy are:
1. Target audience
2. Value propositions
3. Messaging
4. GTM Team
5. Demand Generation
6. Marketing Mix
7. Price
The Mini-CEO is responsible for the Go-To-Market strategy.
As an engineer working on the technical leg of the tripod – equip yourself with the knowledge of business strategy.
That is the path to a Mini-CEO and CEO.
Think about it.
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