What is Positioning?

Positioning is the perception of a product in the minds of the customer.
Positioning creates a unique identity of a product.
Positioning is the reason for which the customer will choose the product among competitors.
Who designs Positioning?
The Mini-CEO is responsible for designing the Positioning.
Positioning is a critical part of business strategy.
As an engineer working on the technical leg of the tripod – equip yourself with the knowledge of business strategy.
That is the path to a Mini-CEO and CEO.
Think about it.
 
 We are in the business of Product Management Training for Tech Professionals, Our Product Management course is designed to uplift the strategic thinking and design thinking for tech professionals in Software Companies. 
 

Our Competitive Advantages are:

  1. Harvard Business School case-study-based training
  2. The cost of the Training is only INR 19,999/-
  3. Duration is only 1 week
  4. Product Management Trainers have combined professional experience of more than 40 years in Product Strategy, Product Management and Product Marketing
  5. The Trainers also have 10+ years in Academics and Product Management Training.
  6. We cover the vast domain of Product Management and include all the topics like Behavior Driven Design and concepts of Choice Architecture, Nudge and Behavioral Economics.

If you want us to train the product management and product development team at your company, please contact us @ rahul.vtc@gmail.com

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